With one and a half billion downloaded apps in 150 countries, TikTok is one of the largest platforms in the world. Teenagers in particular – the target group who can boost hits – watch the videos every day. What is the secret behind a successful TikTokhit?

For the cover, we end up with a lot of sketches but the 3D visualization of the logo gets us pinned down. I (Robin) don’t know what surprised me the most… the unexpected direction of the TikTok logo….or Rob sitting/laying down on the studio floor (i don’t know what it was) explaining me how to twerk en what’s the right position of arms and legs should be in the drawing.

  • Sketches:

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